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EthioChicken sells improved breeds of poultry, quality blended feed, vaccines, and medicines necessary for healthy birds to smallholder farmers in Ethiopia. The company also trains the farmers on how to raise day-old chicks to maturity.

Outcome: EthioChicken will sell more than 2.2 million day-old chicks to approximately 400,000 smallholder farmers. The improved breeds produce more than four times as many eggs per year and grow to be 250 percent larger than local breeds in the first three months.

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