Bayer Ltd

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Many small- and medium-size farmers in Ukraine have limited access to information about best farm management practices, resulting in inefficient resource use. In order to ensure sustainable changes in agricultural practices and efficient resource use, these farmers need support in business management, financial management, and crop management. To address this need, Bayer has partnered with International Finance Corporation to design, field test, and implement 11 new agro extension solutions in areas such as human resources, precision farming, and financial management. Solutions will be offered to small- and medium-size farmers nationwide through trainings provided by 20 agricultural distribution partners.

Outcome: More than 840 distributor sales representatives and 20,000 farmers will receive training on new agro solutions. The trainings will result in a 10 percent increase in distributor sales and an 8 percent increase in Bayer sales.

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