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To meet the rising demand in Zambia for horticultural products like tomato and cabbage, MRI-Syngenta is building a sustainable seedling distribution model for horticultural crops. By growing and promoting hybrid seed, MRI-Syngenta is also addressing a lack of quality seed availability and understanding among farmers of the value of using hybrid seed, increasing farmer productivity and incomes.

Outcome: MRI-Syngenta is setting up 20 seedling production and propagation facilities that are owned and operated by entrepreneurial young plant raisers, who will conduct extension, training, and marketing field days to more than 12,000 smallholder farmers.

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